The most essential element that makes a website visible on the internet is the domain name. Choosing the right domain is critical for users to find you, remember your brand, and help your site rank higher in search engines.
A domain name is the address of your website on the internet. When visitors type it into their browser, they reach your site. For example, example.com is a domain name.
A well-chosen domain name:
Is easy to remember,
Strengthens your brand value,
Provides an SEO advantage in search engines.
These are the most common extensions worldwide.
.com → The most popular, perfect for commercial websites.
.net → Suitable for network, tech, or infrastructure projects.
.org → Nonprofits, associations, and organizations.
.info → Information and resource websites.
.biz → Business and commercial use.
From an SEO perspective, .com is still the strongest extension.
These are tailored for specific countries.
.tr (Turkey)
.de (Germany)
.uk (United Kingdom)
.us (United States)
Using a ccTLD helps in local searches. For example, a company targeting Turkey gains trust and SEO strength with .com.tr.
Modern and creative extensions introduced in recent years:
.tech → Technology projects
.store → E-commerce websites
.blog → Personal blogs
.online → General use
.app → Application showcases
These niche extensions can make your brand stand out.
Keep It Short and Memorable: Avoid long and complex domains.
Use Keywords: If you’re offering hosting services, include words like “hosting” or “server” in your domain.
Focus on Branding: Strong branding pays off long-term alongside SEO.
Consider Local Extensions: If you’re in Turkey, .com.tr provides an extra edge in search results.